When I started, I didn’t think that my sandwich bag art may go viral and that didn’t happen quickly. Unless you think 4 years is quick.
School mornings began with coffee, make sandwiches, make sure the kids were awake, draw something on each bag, make sure the kids had some breakfast, I had some breakfast, make sure the kids are ready and get those kids to school. There wasn’t much time. The drawings only took 2 to 5 minutes for both. 5 minutes was pushing the deadline to get them to school.
The drawings in the early days were limited to a black, red, purple, and green Sharpies, and a paper napkin ripped into a shape to get a white color. White was always a challenge. I would eventually use a sliver Sharpie for white until Sharpie offered a white oil-based marker.
I was already familiar with metadata in photos from my newspaper job. In order for others and me to find the bags on Flickr I had to make sure I added the metadata, a title, maybe a description but definitely a lot of tags. Flickr uses tags, they are like hashtags without the #. Each bag had the same tags
- Sandwich
- Bag
- Art
- Drawing
- Sandwichbagart
- Sandwichbagdad
- Sharpie
- Attleboro
- Laferriere
After these tags I would add tags that described the drawing
- Monster
- Creature
- Snowman
- Robot
- Candy, and more
What did happen very early on is that Sharpie found me on Flickr because I included the Sharpie tag in all the images. I was featured on their blog, which had just been updated, in February of 2009. Around this time I bought a Sharpie multi-pack and the drawing became more colorful.
I started sharing from Flickr to Facebook which was a little time consuming, copy and pasting links and adding text to Facebook. My Facebook friends in the early days would comment when I forgot to post. There were a few summers that I didn’t make many sandwiches and was asked why no bags.
As I got to know the Flickr community better I joined some groups that made sense like, Make Something Cool Everyday, GeekDad, Creatures of the Mind, Drawing: We do it everyday, and Sharpie Love. My views on the Flickr site started to go up, about 100 views a week, as did the “likes}” and comments.
![Drawing of a kid in a dinosaur costume yelling "Rawr"](https://i0.wp.com/drlaferriere.com/wp-content/uploads/2022/09/Rawr-01112013.jpg?resize=799%2C597&ssl=1)
It took years of uploading to Flickr, sharing to Flickr groups and other social media. Wired magazine GeekDads section posted in November 2012 about my drawings. At that time I had about 100,000 total views. The Gizmodo blog/news site had seen the Wired post and shared my sandwich bags in February 2013. My daily views on Flickr began to go up.
Flickr shared my drawings in a Flickr Friday they used to do on their home page. They even brought me to their New York office to shoot a video in March and again In April Flickr featured me on their Weekly Flickr blog. Shortly after that I had over 500,000 views in one day. It didn’t take long before I had over a million views and I was getting requests from all over the United States and other countries asking for an interview or if they could share my drawings.